Why LOOSE?
After more than 25 years practising and teaching Ashtanga, and a previous life working in menswear, I’ve finally brought those two worlds together. LOOSE grew out of a very simple idea: to make clothes for men who practise yoga that I’d actually want to wear myself — clothes that move well, feel good, and don’t look like traditional yoga wear.
It’s been slowly taking shape over the last few years, with the first collection now being made in India. LOOSE is about practice, good clothes and doing things properly rather than quickly — built over time, much like the practice itself. If you’d like to see what we’ve been up to, have a look at the new LOOSE website and join the LOOSE List to follow along.